Why Money20/20 is always on my calendar (and should be on yours, too)

I just got back from our annual International Management Seminar, where we had the amazing opportunity to spend three days talking with 120 elite financial industry executives from 34 countries about the state of the industry. Last month I was in Vegas meeting with bankers from across North America for our TAGxPIX summit. Soon I’ll head to London for RBR Branch Transformation 2018.

Anyone notice a theme?

I have a confession to make: while I find the financial industry fascinating (more on that later)—I’ve also noticed that it’s a little too easy to get caught up in the vertical. Granted, our company is also pushing the boundaries of what’s possible in the retail world, which stirs up some interesting conversations out in the field. But most of my time is spent with bankers, talking about banking.

And THAT is why I always book my flight to Money20/20 early—I get to talk to people I don’t see anywhere else

My drumbeat these days is simple: Digitization alone is not enough. Physical channels are a huge asset and differentiator, but they must accelerate to the pace of digital. We’re in a truly unprecedented era where companies like ours have the opportunity to build the connections between a global ecosystem of brands, people, data, touchpoints, assets and yes, money.

The work we do today is laying the foundation for the future of connected commerce. And at Money20/20, I get to talk with an incredibly diverse lineup of entrepreneurs, established players, fintech organizations, IT and tech innovators, global thought leaders … people who are not only planning the roads and setting the guiderails but also dreaming big about what’s possible. Let’s face it: initiatives like Open Banking, GDPR and blockchain are converging on the business world, while at the same time businesses are treading into open APIs, AI, machine learning and big data in order to respond. These trends don’t just impact the fintech sector; they are impacting organizations of all kinds. The same complex challenges—and the same opportunities—are there to be reckoned with.

Choppy waters, undoubtedly, but exhilarating all the same. As a leader in the financial technology industry, Diebold Nixdorf sits at an unusual intersection. We know physical and digital channels equally well—and we know how to connect the dots better than nearly any other organization out there. This year at Money20/20, we’re showcasing new collaborations with Google and Mastercard that offer a window into that connected commerce future I mentioned. Because in some ways, it’s here today.

Our work with Google is closing the loop on online/offline marketing and purchasing—one of the toughest nuts the industry has been trying to crack. Through Vynamic™ Engage and Google’s Local Ads program, we’re able to give retailers completely new entry points into targeted marketing, with tracking capabilities that enable them to know when a consumer has viewed an online ad, then come to the store to make a purchase. The entire shopping journey is mapped out and captured so retailers can use tangible consumer data to make decisions about marketing and advertising.

With Mastercard, we’re tackling a completely different global issue: un- and underbanked consumers who often don’t even have a bank account or a debit card. With our combined capabilities, we’re enabling cardless authentication and access to cash through self-service terminals, enabling P2P payments and money transfers to a vastly wider cross-section of the human population.

Fascinating, right? Financial innovations that transcend the financial industry. It’s a pretty cool thing to be a part of.

If you’re at Money20/20 this week, stop by our booth. I’d love to talk about how we’re driving connected commerce around the globe through new partnerships and new innovations.

See you at the show!