We live in a time where consumers aren’t just always right, they’re always empowered. Make no mistake about it, consumers are calling the shots. We now live in a world where they can order a burrito from a mobile device, choose the topping and the delivery time – while simultaneously purchasing an item online to be delivered next day or within the hour by drone.
Whether it’s the date they want a product or the channel in which they want it, consumers can have it their way – at any time, from anywhere.
When consumers have the world at their fingertips, on their screens and even on their wrists, financial institutions – and the entire retail universe – must consider rerouting the way they do business.
To win over consumers, there are four imperatives that Forrester Research principal analyst, Alyson Clarke, believes businesses should focus on:
- Harvesting big data and analytic insights
- Creating customer experience excellence
- Being a digital business
- Embracing the mobile mind shift
Watch as Alyson Clarke explains these imperatives in her own words.
Make sure you also see part one of this series — Digital and Human Collaboration: A Forrester Analysis and part three of this series — The Ages of Business.
Looking for new ways to delight your consumers? We can provide you with solutions, services and innovations to facilitate every interaction and every touchpoint between your consumers and you.
Have additional questions about what Diebold can provide your business? Connect with us virtually.