Community banks face some big challenges. They have to remain relevant in the face of fierce competition, while still retaining the rich customer relationships they’ve built as fixtures in their neighborhoods. For these financial institutions, dropping in new technology might solve a short-term problem, but it’s not a strategic long-term solution.
First Citizens National Bank’s President and COO, Judy Long, saw the writing on the wall. She knew she had to implement far-reaching changes to the bank’s network of 21 locations and two dozen ATMs, and she knew she had to do more than just upgrade her computers. Judy brought in our Advisory Services team to help her create and implement a strategic roadmap that included branch redesigns, efficiency and revenue improvement initiatives, branch staffing changes and yes, some new technology.
Take a look at our case study to see how FCNB streamlined outdated processes and drove efficiencies through a comprehensive branch transformation project.
Embarking on your own branch transformation project – or already in the middle of one? Let’s talk about ways to drive efficiencies and delight your consumers.